1000+

Trusted by 1000+ real customers · Loved by 30M+ on social media

—Founder’s Cut by Jason Lv

Our Story

Why did I choose to make this? When I was a kid, my family couldn’t afford to buy toys. But my father used to carve little wooden automata — tiny animals that could move. Honestly, those were the happiest days of my life. I even started making some myself.

As I grew up, life got heavier — stress, noise, endless rushing. But every time I saw the calm creatures of the deep — the jellyfish, the manta ray, the whale — I felt something I hadn’t felt in years: peace. So I teamed up with friends and started creating these wooden versions of ocean life. Every time I see them move, it feels like going back to that simple, carefree childhood. Wood stands for nature, motion stands for curiosity and innocence, and the marine life — with its slow, flowing rhythm — stands for calm and healing.

Now I just want to share that feeling with you. Maybe you’ll pass it on to someone you love.

Shop the Feed

Discover premium audio from our Instagram and shop now.

Shop the Look
Shop the Look
Shop the Look
Shop the Look
Shop the Look
Shop the Look